The Investor Day of the Green Growth & Jobs Accelerator Project (GGJAP), a strategic event dedicated to promoting green entrepreneurship and creating sustainable jobs, was held Thursday in Rabat, initiated by the United Nations Development Programme (UNDP) in Morocco.
Implemented by the UNDP in Morocco with support from its Regional Bureau for Arab States (RBAS), in partnership with the Danish government and with assistance from the Nordic representation office of the UNDP, the GGJAP aims to support Moroccan small and medium-sized enterprises (SMEs) in their transition to sustainable, resilient economic models that generate jobs, in line with national priorities and the Sustainable Development Goals (SDGs).
As part of the Danish-Arab Partnership Programme (DAPP), the GGJAP has supported several cohorts of innovative SMEs since its launch, operating in key sectors such as green growth, the circular economy, agritech, sustainable mobility, and resource and waste management. These companies embody a new entrepreneurial dynamic focused on environmental and social impact, innovation, and long-term value creation.
In this context, the Investor Day, which brought together high-potential companies, investors, public institutions, technical partners, and agencies from the UN system around the issues of impact investing, green growth, and sustainable employment, marked the official conclusion of the third cohort of the program in Morocco.
On this occasion, the Deputy Resident Representative of the UNDP in Morocco, Noella Richard, emphasized that the GGJAP Investor Day not only signifies the end of an intensive five-month support cycle but also marks the culmination of an ambitious journey undertaken by 22 Moroccan SMEs committed to the green transition.
“This day,” she continued, “embodies a strong conviction that green growth is no longer an option but an opportunity to create decent jobs, enhance economic resilience, and build a more just and sustainable development model, fully resonating with Morocco’s priorities in ecological transition, innovation, entrepreneurship, and environmental commitment.”
Through this accelerator, the UNDP supports these companies that, far from merely imagining the future, are concretely building it on the ground day by day, Ms. Richard noted, adding that this Investor Day brings together a strategic ecosystem mobilized to accelerate the growth of high-potential green SMEs and facilitate their access to financing, markets, and partnerships.
She also highlighted the exemplary role of the award-winning SMEs that represent a generation of entrepreneurs demonstrating that economic performance, environmental sustainability, and social inclusion are interlinked.
Designed as a space for dialogue, networking, and collaboration, the event allowed the supported companies to present their entrepreneurial solutions, engage with investment stakeholders, and explore funding opportunities tailored to their development.
MAP