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    Home » Rural development: the strategy of the Agricultural Credit of Morocco
    Sustainability

    Rural development: the strategy of the Agricultural Credit of Morocco

    11 March 2025No Comments3 Mins Read
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    The **Crédit Agricole Group of Morocco (GCAM)** is a key player in agricultural financing, covering **85% of the credits allocated to the sector** and representing **50% of its overall portfolio**. Despite six consecutive years of drought, the bank has strengthened its support for farmers by adapting its financing and encouraging the **green transition**.

    In an interview with **Finances News Hebdo**, **Mustapha Chehhar**, Deputy General Manager in charge of GCAM’s public service mission, details the solutions implemented for the **2024-2025** campaign. GCAM offers several types of financing:

    – **Investment credits** for hydro-agricultural development, plantations, and equipment.
    – **Campaign credits** covering annual operations such as sowing and irrigation.
    – **Credits for processing units** intended for the transformation of agricultural products.

    In a logic of **sustainable development**, GCAM has partnered with the **French Development Agency (AFD)** to launch **Istidama**, a program encouraging the green transition of agricultural operations. This initiative includes a **10% bonus on the amount of the credit** to promote sustainable management of natural resources.

    In response to climate challenges, the bank has established a specific mechanism to support farmers:

    – **Financing for spring crops** to compensate for income losses.
    – **Support for water-saving techniques**.
    – **Assistance for exporters** of fruits and vegetables.
    – **Financing lines for the importation** of strategic agricultural products.
    – **Facilitation of payments** for farmers in difficulty.

    “We recognize the crucial role of farmers in the food security of our country and we will continue to support them during these difficult times,” emphasizes **Mustapha Chehhar**.

    **Rural microcredit** is also a major area of intervention for GCAM through its subsidiary **Ardi**, which **supports 50,000 beneficiaries**, including **40% women**, via a network of **162 agencies**. The offer includes products such as **Ardi Microfilaha**, **Ardi Sakani**, and **Ardi Chabab**, promoting **rural entrepreneurship** and **financial inclusion**.

    As part of the **Green Generation** strategy, GCAM supports **agricultural succession**, offering dedicated programs for youth, combining financing, grants, and technical advice, in partnership with the **Ministry of Agriculture**.

    Although specialized in the agricultural sector, GCAM also finances **industry, tourism, and real estate**. It adopts a value chain-based approach, co-constructing its offers with professional federations. Recently, agreements have been signed with the **Moroccan Association for the Automotive Industry and Construction (Amica)** and the **Association of the Ain Sebaâ-Hay El Mohammadi Industrial Zone (Azian)**.

    Through these initiatives, **Crédit Agricole du Maroc** confirms its role as a **strategic partner of the rural world** and a **pillar of financing for agriculture and the national economy**.

    agricultural credit development? Rural Strategy:
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