On the occasion of the presentation of the 2025 results of its Fleet and Mobility Barometer, Arval Morocco gathered clients, partners, and media in Casablanca to share the major trends observed in corporate mobility management. Conducted in partnership with Ipsos in 28 countries, including Morocco, the study provides insight into a sector in transition, balancing openness to modernization with persistent inertia.
Moroccan managers confident about the future
Despite global economic uncertainties, 91% of Moroccan companies surveyed anticipate stability, or even growth, in their vehicle fleet over the next three years. This dynamic is primarily explained by the expansion of economic activities. Another Moroccan specificity is the massive integration of used vehicles, already adopted by 67% of respondents.
Long-term leasing progressing slowly
Long-term leasing (LLD) struggles to establish itself as the primary financing method: only 16% of companies prioritize it, although 44% plan to adopt it in the short term. The growth potential is real but still underutilized.
Electrification hindered by infrastructure
54% of Moroccan companies plan to integrate electrified vehicles into their fleet, but in reality, the penetration rate is capped at 20%. The lack of charging stations is cited by 62% of respondents as the main obstacle. Despite this, 84% claim to have a charging strategy in progress or already operational.
Connectivity: between equipment and underutilization
Nearly one in two companies is now equipped with embedded telematics solutions. However, only 10% actually utilize the data, indicating a significant gap between available technology and actual usage.
Internal mobility and CSR transition
The development of mobility budgets, considered or already implemented by 45% of companies, reflects a desire to adapt offerings to new needs driven by CSR strategies (39%) and associated tax benefits (35%).
Decarbonization: still timid intentions
Only 11% of companies have formalized decarbonization objectives, while 27% are in the reflection phase. Major identified obstacles are related to the total cost of ownership (TCO), changes in public policies, and electrification.
Towards smarter corporate mobility
In summary, Arval’s 2025 barometer reveals a balanced posture among Moroccan companies: they approach mobility with caution but clarity, aware of the need for transformation without denying the concrete challenges. Between fleet modernization, the rise of LLD, decarbonization efforts, and the exploration of digital tools, the transition is underway – it remains to give it the necessary scale.
