– Visa, a global leader in digital payments, is excited to announce its participation in GITEX Africa 2024, which will take place from May 29 to 31 in Marrakech, Morocco. This major event will highlight the massive technological transformation and investment opportunities emerging in the region.
Visa’s presence at GITEX Africa as a partner in financial innovation underscores its unwavering commitment to promoting financial inclusion, encouraging innovation, and advocating for a cashless economy on the continent. By closely collaborating with African fintech startups, Visa aims to leverage its expertise in digital payments to expand access to financial services for underserved communities.
At GITEX Africa, Visa will unveil its cutting-edge solutions designed to address Africa’s unique challenges, thereby illustrating its commitment to driving innovation within the fintech ecosystem. Central to Visa’s participation will be a booth designed around the concept “Cashless Medina,” which highlights Visa’s commitment to empowering small and medium-sized enterprises (SMEs) and social entrepreneurs such as artisans with the tools, resources, and support needed to participate in the booming digital economy. This initiative aligns with Visa’s mission to promote financial inclusion and innovation in Africa. The booth will be located in the “Future of Finance” section, offering an exciting and immersive experience that connects the cultural elements of Moroccan artisans with the modernity of digital payment acceptance.
In addition to showcasing its own innovations, and as part of Visa’s initiative to support startups and fintech entrepreneurs in Africa, Visa will provide 32 booths in the startup area for cohorts 1 and 2 of the Visa Africa fintech acceleration program. Each startup will have a co-branded booth to showcase its products and innovations, thus providing them with the opportunity to connect with local and international visitors to the event. This initiative highlights Visa’s commitment to fostering the next generation of fintech innovators and encouraging global collaboration within the startup ecosystem.
Sami Romdhane, Country Manager of Visa in Morocco, stated: “As a global leader in digital payments, Visa is committed to driving digital innovation and transformation across the African continent. I am incredibly proud and excited about our participation in Gitex Africa in Morocco. Morocco, with its growing tech landscape and strategic geographic position, is an essential driver for technological growth and innovation in Africa, and this event, which sits at the intersection of technology and commerce, aligns perfectly with Visa’s ongoing commitment to driving digital innovation. We will showcase our latest solutions and technologies and also provide a platform for some of our partners to support the ecosystem in its efforts to empower consumers and businesses in Morocco and across the continent.”
Visitors to Gitex Africa can also expect engaging sessions led by prominent Visa executives, including Svyatoslav Senyuta, Vice President of Government Solutions for Central Europe, the Middle East, and Africa, and Raed Hergli, Vice President of Government Engagement for Central Europe, the Middle East, and Africa.
GITEX Africa 2024 promises to be an electrifying event, and Visa invites participants to visit its booth to explore revolutionary innovations, engage in stimulating discussions, and witness firsthand the power of digital payment transformation in shaping the future of Africa.