“In line with the tourism roadmap for 2023-2026, several structural actions are currently underway, organized around three key areas: strengthening accommodation and developing activities, for which a total budget of 820 million dirhams has been allocated, as well as improving air connectivity,” the ministry stated in a release.
A comprehensive rehabilitation program is in progress to modernize and enhance the hotel sector, the same source explained.
Nine strategic hotels that had been closed for several years have found new buyers, and two of them (the Karam Residence and the Amanar Hotel) have already reopened, marking a tangible sign of recovery.
This plan will add nearly 1,800 additional beds. In parallel, a standardization operation for 75 establishments has been launched with the authorities to classify an additional 1,400 beds.
The acceleration plan also includes two major structural projects aimed at diversifying the cultural and activity offerings.
Jamaâ Al Fna Square and the Kasbah of Taourirt, currently undergoing rehabilitation, will host modern spaces dedicated to culture, heritage, and conviviality starting at the end of 2025, with the first cultural events scheduled for October 2025.
At Ksar Aït Benhaddou, a UNESCO World Heritage site, two iconic squares will also be developed to host exhibitions and cultural events. Bids for these developments have already been launched, with openings planned for the second half of 2026.
Furthermore, the Go Siyaha program is currently supporting 35 innovative projects in the region, ranging from authentic accommodation to immersive cultural experiences.
Regarding air connectivity, the Ouarzazate-London route and the increase in capacity from France and Spain have resulted in a 33% rise in the number of seats compared to 2019. Several other routes are under study to further enhance the destination’s accessibility.
The initial results of this plan are already evident: by the end of August 2025, arrivals at Ouarzazate airport have increased by 34% compared to 2019, the statement indicated.
The most significant effects are expected to be observed starting in 2026, once all ongoing projects are completed.
MAP