As part of the 7th edition of the Coaching for the Best program, Mondelez Morocco recently welcomed around sixty young people from the École de la 2ème chance – new generation of Ben M’sik, for an unprecedented practical training module at its production site in Casablanca.
It is in the backstage of the largest Oreo production line in Africa that these young people, training in the fields of mechanics, electricity, and cooking, were able to discover the daily life of a large agri-food company. The program included safety, quality, and maintenance, all crucial themes for a concrete immersion in the industrial world.
The initiative is part of a sustainable partnership between Mondelez Morocco and the association L’Heure Joyeuse, which has been working since 1959 for the education, employability, and civic engagement of young Moroccans. Since 2018, this partnership has allowed around 108 beneficiaries to follow more than 700 hours of training provided each year by about fifty volunteer employees from Mondelez, known as Change Makers.
“We believe in training that goes beyond the walls of the classroom. That’s why we multiply playful pedagogical approaches and practical modules to strengthen the engagement and interest of young people,” explains Hind Bennis, Joy Ambassador at Mondelez Morocco.
This 2024-2025 edition of the Coaching for the Best program, now nearing its conclusion, reflects the company’s growing commitment to local communities. Through this hands-on support, Mondelez Morocco reaffirms its desire to actively contribute to the professional integration of young people while instilling in them the values of excellence and responsibility.
Mondelez Morocco: beyond snacks, a committed social actor
A subsidiary of the global giant Mondelēz International, Mondelez Morocco has been established in the national market since 2001. It produces and markets iconic brands such as Oreo, Bimo, Milka, Trident, and Halls. With two production units in Casablanca and nearly 1,000 employees, the company combines industrial power and societal commitment.
Mondelēz International, present in 150 countries with a revenue of $36.4 billion in 2024, has set itself the mission of “snacking right” by focusing on innovation, sustainability, and inclusion.
With Coaching for the Best, Mondelez Morocco gives a new face to this global commitment by investing in the future of Moroccan youth, where it is needed most.