La Vache Qui Rit collects one million dirhams, thanks to its followers on social media, to finance projects for the benefit of the disaster-stricken region of Al Haouz.

• The “MAR7BA BLFAR7A” challenge saw strong mobilization from Moroccan internet users.
• The collected amount will be donated to the partner associations SOS Children’s Villages Morocco and Tibu Africa to support charitable initiatives for the Al Haouz region.

Continuing its solidarity actions, La Vache Qui Rit is proud to announce the collection of one million dirhams for the affected populations following the earthquake that occurred on September 8, 2023, in the Al Haouz region. The collected amount will be donated to the brand’s two partner associations, SOS Children’s Villages Morocco and Tibu Africa, which will in turn carry out charitable initiatives on the ground for the said region.

The collection was made possible through a solidarity campaign launched on the social network TikTok via the “MAR7BA BLFAR7A” challenge. This challenge consists of vibing with the famous round box of the melted cheese brand “La Vache Qui Rit” to the sound of its new advertising spot. Each contribution translated into an amount donated to a pot intended to support the two partner associations.

Through this successful solidarity campaign, La Vache Qui Rit celebrates generosity and the power of good deeds, while capitalizing on the strong bond that links the iconic brand to its consumers.