During the fifth edition of the Global Sports Entrepreneurship Week, GIZ Morocco and Tibu Africa unveiled “Diaspora Sport Impact,” a program designed to mobilize Moroccans abroad and migrants settled in Morocco around entrepreneurial projects related to sports. This initiative builds on the POMIRE project, supported by German cooperation, which aims to harness the opportunities offered by migration and facilitate social and economic inclusion through sports.
Implemented between Casablanca-Settat and Tangier-Tétouan-Al Hoceima, the program is part of a territorial dynamic linking the North and South of the country. It aims to support more than thirty beneficiaries and raise awareness among several hundred participants through workshops, meetings, and informational sessions intended to foster the emergence of new impactful sports projects.
Under the theme “From Personal Leadership to Collective Impact” and supported notably by Ashoka Global, the BMCI Foundation, and the National Lottery, Tibu Africa offers a comprehensive system combining entrepreneurial residency, hackathons, competitions dedicated to women, innovation workshops, mentoring, and visits to sports facilities. Thus, Casablanca and Tangier become experimental spaces where a creative youth can turn their ambitions into concrete initiatives.
For Mohamed Amine Zariat, founder of Tibu Africa, this event illustrates the ability of sports to open new perspectives and encourage the creation of high-impact solutions. He notes that each edition reveals young individuals capable of becoming references in their communities when provided with appropriate support and an environment conducive to innovation.
On the sidelines of the week, GIZ and Tibu Africa officially launched “Diaspora Sport Impact,” which aims to help diasporas and migrants structure sustainable businesses in the sports sector. This program offers personalized follow-up, training, and mentoring to anchor projects in local territories while valuing international experiences. According to Léo Julien Pagnac, head of the POMIRE project, this approach strengthens the ties between Morocco and its diasporas and promotes job creation through inclusive initiatives.
The plenary session of GSEW also highlights the winners of the hackathons and the young individuals supported by the Sports Orange Corners program, which concludes six months of intensive incubation. Some receive funding of up to 180,000 dirhams to launch their startups, showcasing the vitality of sports entrepreneurship in the country. Other young people from Morocco, Africa, and the diaspora are also awarded for solutions highlighting health, education, inclusion, or sustainability.
Through its programs, Tibu Africa supports a broad pool of entrepreneurs each year who find in sports a lever for innovation and social transformation. With the support of GIZ Morocco and its partners, the organization reaffirms its commitment to making sports a driving force for the future of the youth in the Kingdom, between Casablanca-Settat and Tangier-Tétouan-Al Hoceima.
