After an opening marked by strategic exchanges around the decarbonization of transport, the second day of the Green Impact Expo & Summit 2025 plunged participants into the heart of technological innovations and financial challenges related to the transition to greener mobility.
From the morning, the conference “Mobility 4.0: Innovation and AI in the Service of Mobility” highlighted the key role of new technologies in optimizing transport systems. Experts, entrepreneurs, and researchers shared their visions on how artificial intelligence and digital tools are transforming mobility by improving traffic flow, reducing emissions, and making transport more accessible. Emphasis was placed on the essential link between research, incubation, and entrepreneurship, three indispensable pillars for accelerating the transformation of the sector.
At the same time, the session “Marrakech Sustainable City” allowed for the exploration of initiatives implemented in one of Morocco’s most emblematic cities regarding ecological transition. This pilot project illustrates how solutions adapted to the local context can serve as a model for other territories engaged in a sustainable approach.
With financing being a central concern, the conference “Financing the Transition to Sustainable Mobility” brought together representatives from financial institutions, donors, and public decision-makers to identify the most effective mechanisms to support businesses and communities in this transformation. Inspiring international models were presented, highlighting the importance of hybrid financing and innovative tools to overcome economic barriers and accelerate the implementation of green infrastructures.
In this dynamic, particular focus was placed on the digitalization of commerce in Morocco, an initiative led by the Ministry of Industry and Commerce, in partnership with the EBRD, ICC Morocco, and the UNCITRAL Secretariat. This digital transition aims to modernize regulatory frameworks and enhance the competitiveness of Moroccan economic operators by providing them with more effective tools tailored to the demands of international trade. To support this process, a series of consultations is being conducted with sector stakeholders to identify current challenges, explore opportunities related to the digitalization of procedures, and assess the impact of a modernized legislative framework on the performance of Moroccan companies.
The conferences and workshops explored financing solutions for sustainable mobility in Morocco, highlighting collaboration between financial and institutional actors. Environmental taxation was at the heart of the discussions, emphasizing its key role in reducing mobility needs and financing sustainable projects. The conference “Financing the Transition to Sustainable Mobility” presented innovative mechanisms, combining public and private funds, as well as tax incentives to accelerate this transformation. The AVISEO workshop delved into road pricing as a financial lever, illustrated by Canadian models. Experts and decision-makers exchanged ideas on strategies tailored to Morocco, aiming for an effective transition to decarbonized mobility.
In the afternoon, discussions continued with high-level workshops. Huawei presented its advancements in electric mobility with a demonstration of its ultra-fast liquid-cooled charging solution, a revolutionary technology that significantly reduces charging times while improving battery lifespan. A major challenge for accelerating the adoption of electric vehicles, which requires a rapid adaptation of infrastructures.
Morocco, positioning itself as an industrial hub for sustainable mobility, was at the center of a dedicated session bringing together key players in the sector. The industrialization and investments necessary to structure a competitive ecosystem were at the heart of the debates, highlighting the country’s potential to become a regional leader in the production and export of sustainable solutions.
The question of urban and logistics planning was then addressed in the context of the Interlud workshop, which drew lessons from the Paris Olympic and Paralympic Games to inspire future major events in Morocco. The exchanges highlighted the importance of public-private partnerships and transport flow optimization tools to build smarter and more sustainable cities.
The day concluded with a session dedicated to environmental taxation and road pricing models, focusing on the Canadian experience. The issue of infrastructure financing remains an essential lever to ensure the effective deployment of sustainable mobility solutions while integrating appropriate economic incentives.
Alongside the conferences and workshops, the FTL-CGEM also hosted several delegations from the African Union of Transport and Logistics (UATL) for bilateral meetings aimed at strengthening interregional cooperation. Among them, the Mauritanian delegation, represented by the Transport Regulatory Authority of the Islamic Republic of Mauritania, as well as the delegation from Côte d’Ivoire, exchanged with Moroccan representatives on common issues related to infrastructure integration and regulatory challenges. These discussions allowed for the exploration of concrete collaboration avenues to harmonize transport policies and streamline exchanges within the African continent.
Mr. Sidi Mohamed Hifdi, President of the Green Impact Expo & Summit, emphasized the importance of this second day by stating: “Technological innovation and financing are the two essential drivers of the transition to sustainable mobility. Morocco is now establishing itself as a laboratory of solutions that, beyond ambitions, are materializing through projects and structuring investments.”
The GIES 2025 continues to be a space for exchange and engagement, where the future of mobility in Morocco and beyond is concretely shaped. The third day promises to bring new perspectives and strengthen synergies among the various actors engaged in this transformation.