Reducing energy consumption is no longer just an ecological imperative. For the Moroccan industry, it is now an economic strategy. This is revealed by the assessment of the AEEIM program, concluded in Rabat in the presence of the Minister of Industry and Trade, Ryad Mezzour. On average, the 73 supported companies managed to reduce their energy consumption by 9% – a performance that also translates into real budgetary savings.
In a context of inflationary pressures and cost rationalization, this project, “Accelerator of Energy Efficiency in Industry in Morocco,” appears as a tool for industrial competitiveness as well as a vector for green transition. Deployed with UNIDO, the German cooperation GIZ, AME, and SIE, it is part of a logic of structural optimization of energy costs.
A profitable approach for the State and companies
Beyond the technical results – 9% less consumption for a target of 10% – the program illustrates how intelligently designed public policies can produce a positive ripple effect. Less energy consumed means fewer subsidies needed, less dependence on hydrocarbon imports, and more predictable taxation on energy inputs.
For companies, the impact is twofold: they reduce their dependence on energy price volatility while increasing their economic resilience. Energy thus becomes a controlled cost item, with a direct effect on operating margin.
200 Moroccan experts trained: towards green fiscal engineering
Another structuring effect of the project is the training of over 200 Moroccan experts in energy efficiency. These skills, internalized within the industrial fabric, will allow for a sustainable dissemination of best practices. They also pave the way for green fiscal engineering: targeted incentives, based on credible energy audits, could constitute the next lever of budgetary policy in terms of industrial environment.
A transition encouraged from above
Minister Mezzour emphasized the alignment of these efforts with the high royal directives in favor of sustainable industrial development. In other words, energy efficiency is not just a technical objective: it becomes a pillar of economic sovereignty, allowing Morocco to produce better, at a lower cost, while reducing its carbon footprint.