With international expansion, advanced technology integration, and the electrification of production chains, Morocco is solidifying its position among the great automotive nations.
The country reinforces its trajectory as an emerging industrial power in the automotive sector. According to Finances News Hebdo, Morocco is strategically committed to its ambition of becoming a major player in global mobility, focusing on competitiveness, local integration, and energy transition.
“The goal is to meet the competitiveness challenge to capture new market shares and to address the growing needs of manufacturers, whether it concerns new generation electric or internal combustion vehicles,” the minister stated.
In less than a decade, the automotive industry has become Morocco’s top export sector, now representing over 25% of the country’s external sales. The Ministry of Industry and Commerce, led by Ryad Mezzour, positions it as a central pillar for economic diversification and industrial advancement.
During a conference organized by the Lafqui Tetouani Foundation, the minister emphasized the ambition to ultimately produce 1.4 million vehicles per year, a large majority of which will be exported to over 90 countries. This momentum, driven by groups such as Renault and Stellantis, has resulted in the creation of tens of thousands of direct and indirect jobs and attracted a new generation of international investors.
Morocco is part of the global transformation in the sector. In response to the rise of electric and hybrid vehicles, manufacturers are adapting their production lines and logistics chains. Finances News Hebdo highlights that Renault and Stellantis have expanded their offerings to include electrified models while continuing to produce high-performance internal combustion engines, integrating cleaner and safer embedded technologies.
This evolution also compels local suppliers and equipment manufacturers to reposition themselves. The Kingdom is seeing the emergence of a battery and advanced component production ecosystem, supported by massive foreign investments. The Chinese group CNGR Advanced Material, in partnership with Al Mada, is launching a significant $2 billion project in Jorf Lasfar, while Gotion High-Tech plans to open a battery factory in Kénitra by 2026, with an estimated revenue potential between $10 and $15 billion.