While electromobility is progressing rapidly in many countries, Morocco remains on the sidelines of this dynamic. In 2025, 100% electric vehicles will represent only 0.4% of the national vehicle fleet, a negligible figure compared to European standards where the average exceeds 17% – and peaks at over 42% in Denmark.
The causes of this delay are multiple. Lack of charging infrastructure, absence of strong incentive measures, high prices, fear of range: these are structural and cultural barriers that slow down adoption. Additionally, there is a low public awareness of environmental issues related to air quality and CO₂ emissions.
According to a barometer conducted by Ipsos for the Arval group, 62% of Moroccans cite the lack of charging stations as the main obstacle. This observation is shared by Adil Bennani, vice president of AIVAM, who believes that the development of electric vehicles has outpaced that of infrastructure, even in Europe.
In this landscape, hybrids are making their mark, benefiting from a compromise between range and emission reduction. “Hybrids are progressing, electric is stagnating,” notes Yves Peyrot des Gachons, CEO of Stellantis Morocco. Meanwhile, diesel still dominates, supported by attractive fuel prices and favorable taxation.
More than 70% of the vehicle fleet runs on diesel, a legacy encouraged by the current tax on fuel. A revision of this taxation seems essential if Morocco wishes to reverse the trend. Because beyond intentions, the figures remain far from the targets set by the state: to reach 100,000 electric vehicles by 2027.
Tesla and other brands have begun to position themselves in the Moroccan market. But for this ambition to become a reality, strong measures are expected: subsidies, exemptions, infrastructure, and awareness campaigns. Without this, electric cars risk remaining an unattainable promise for the majority of Moroccans.
With L’Economiste
