- In partnership with EMID, Mondelez Morocco equips itself with electric scooters
- An initiative that brings carbon emissions reduction to 1100 tons per year
- Towards an energy transition that combines sustainability and cost optimization
CASABLANCA – December 25, 2024 – As part of its energy efficiency strategy, Mondelez Morocco, a subsidiary of Mondelēz International, a global leader in snacking, is equipping its sales teams nationwide with 100% electric motorcycles. This green initiative, which is in line with Mondelez Morocco’s sustainability approach, was carried out in partnership with its distributor EMID, which shares the same decarbonization goals and vision of sustainability.
With the new fleet of electric scooters replacing gasoline motorcycles, Mondelez Morocco reduces its carbon emissions by approximately 1100 tons per year.
The threshold of 1000 tons has almost been reached with various initiatives gradually implemented since 2018. These include the Zero Waste to Landfill project, the waste valorization project, the Sustainable Sourcing initiative, and the photovoltaic park that partially powers its production site.
“Transforming our two-wheeled fleet into electric vehicles, in partnership with EMID, represents a very strong symbolism for us. It has allowed us to exceed the 1000-ton mark in terms of carbon emissions reduction,” says Othmane Nadifi, General Director of Mondelez Morocco. “We aim to raise the bar even higher in the coming years with other sustainable projects that will progressively enhance our energy transition,” concludes Mr. Nadifi.
With the fleet of electric motorcycles, Mondelez Morocco thus benefits from advantages that go beyond reducing greenhouse gas emissions and air pollution. The maintenance costs of the new electric scooters are lower than their gasoline counterparts. This allows for optimization of operating and operational expenses, especially since the sales team makes regular visits to points of sale and retail merchants throughout the Kingdom to represent the products of the brands Bimo, Oreo, Milka, Trident, Clorets, Halls and most recently Bubbaloo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) enables its consumers to snack right in approximately 150 countries around the world. With revenue of about $36 billion in 2023, MDLZ leads the future of snacking with iconic brands both global and local; such as Oreo, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolates; Sour Patch Kids candies and Trident chewing gums. Mondelēz International is part of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit: www.mondelezinternational.com or follow us on Twitter www.twitter.com/MDLZ.
About Mondelez Morocco
Mondelez Morocco, a subsidiary of Mondelēz International, has been established in the Moroccan market since 2001. It produces very popular brands such as Oreo, the number 1 biscuit in the world, and Bimo, the iconic umbrella brand of biscuits in Morocco. Mondelez Morocco also markets Milka chocolates, Clorets, the number 1 in volume for chewing gums, Trident, the number 1 for sugar-free chewing gums, and Halls, the number 1 for menthol candies. Mondelez recently introduced Bubbaloo, the iconic bubble gum, to the Moroccan market. Mondelez Morocco employs approximately 1000 employees and has two factories in Casablanca, one of which houses the largest production line of Oreo in Africa.