On July 11, 2024, the REEM Association organized the third edition of Café Moubadarat at the headquarters of the youth platform in Bin El Ouidane. This event highlighted the social and solidarity economy, showcasing initiatives that promote sustainable development and economic inclusion. According to Mohammed Barkaoui, President of the REEM Moubadarat Association, this event, focused on innovation and collaborative entrepreneurship, creates a space to share experiences, testimonials, and entrepreneurial discussions, offering participants the chance to interact with a panel of renowned experts.
Moderated by Ms. Loubna Jamali, an entrepreneurship expert and facilitator, this edition’s panel brought together several prominent figures. Among them were Mr. Ali Lahrichi, founder and CEO of Kertys and digital expert, Ms. Khadija Idrissi Janati, president of the Moroccan Association for the Promotion of Women’s Entrepreneurship “ESPOD,” Mr. Adil Kondah, advisor at Dar Al Mouqawil, and Mr. Hicham Mendili, entrepreneurship expert and responsible for supporting social and solidarity economy initiatives at REEM Moubadarat.
The testimonials from young beneficiaries of the Social and Solidarity Economy axis were also highlighted, sharing their journeys, challenges, and successes through video clips. These presentations were followed by enriching discussions where participants could ask questions, receive personalized advice, and benefit from direct feedback from the present experts.
The dynamic interaction at this event always provides a valuable source of inspiration and guidance, aimed at helping young entrepreneurs develop their projects and strengthen their confidence in their entrepreneurial abilities. The Youth Platform of Bin El Ouidane, officially inaugurated on November 3, 2022, is the result of a partnership between the REEM Moubadarat Association and the Prefectural Committee for Human Development of Casablanca–Anfa, as part of the 3rd phase of the INDH program for the period from 2019 to 2023. Its main mission is to promote entrepreneurship and economic inclusion for young people in the region.