Cleanzy, a pioneer of ecological dry cleaning in Morocco, was awarded “Innovative Laundry Brand of the Year” at the Arab Franchise Expo in November 2024.
“Moroccan innovation and eco-responsibility are rising to the top! Cleanzy, a pioneer of ecological dry cleaning in Morocco, has just been crowned ‘Innovative Laundry Brand of the Year’ at the Arab Franchise Expo in November 2024, a must-attend event for franchise players worldwide,” Cleanzy stated in a press release.
This prestigious award recognizes a brand that has successfully reinvented textile care by combining cutting-edge technology and environmental respect, the same source explains.
**A model that makes a difference**
In a sector still dominated by the use of perchloroethylene dry cleaning, a solvent harmful to health and banned in several countries, Cleanzy has distinguished itself with an innovative approach.
Thanks to patented ecological solutions and exclusive Cleanzy Ecoperformance programs, the brand ensures superior cleaning quality, a significant reduction in environmental impacts, and premium service accessible to all.
Quoted in the press release, Mohamed Khachani, CEO of Cleanzy, stated: “Receiving this award in Dubai is a great pride for our brand and for Morocco. This award recognizes our efforts to transform dry cleaning and professional laundry into a sustainable and respectful industry, where excellence is combined with responsible development. It also reflects our ambition to position Moroccan expertise on an international scale.”
Beyond individuals, Cleanzy has established itself as a key partner for professionals. With the rapid development of tourism in Morocco, Cleanzy is also strengthening its offerings for hotels, restaurants, and caterers by providing specific and tailored cleaning solutions that extend the lifespan of textiles while meeting the highest quality standards.
This dual expertise allows Cleanzy to enhance the brand image of its partners and meet the expectations of the most demanding clients by adhering to international standards of premium hospitality.
This approach is part of the brand’s commitment to support the attractiveness and competitiveness of Morocco as a leading tourist destination.
**A future focused on expansion**
With this international recognition, Cleanzy continues to expand its footprint with the opening of four new dry cleaning locations in Morocco during 2025, in Rabat on Avenue Haj Mohamed El Bahraoui at the Orangeraie du Souissi, in Dar Bouazza at the Mercato d’Anfa shopping center, in Ville Verte at the Mercato Green Town shopping center scheduled for April 2025, and in Kénitra on Avenue Moulay Abdelaziz in the Ville Haute, with an opening planned for October 2025.
At the same time, the brand aims to invest in the markets of the Middle East and Africa, thus affirming its position as a regional leader in ecological dry cleaning.
During the trophy presentation by Dr. Eesa Mohammed Al Bastaki, president of Dubai University, the Cleanzy franchise demonstrated that a Moroccan company can achieve the highest international standards in terms of performance. This distinction serves as an inspiring example for local businesses wishing to combine innovation, growth, and environmental respect.