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    Tuesday 17 March 2026
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    Home » Circular economy: recycling professionals take the issue head-on.
    Sustainability

    Circular economy: recycling professionals take the issue head-on.

    17 December 2024No Comments2 Mins Read
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    Morocco is firmly committed to the transition towards a circular economy, turning environmental challenges into economic and social opportunities. The Coalition for Waste Valorization (COVAD) recently brought together institutional actors at a conference dedicated to this ambitious goal.

    A strengthened strategic framework

    In the context of the 2030 World Cup, co-hosted with Portugal and Spain, Morocco sees a unique opportunity to demonstrate its commitment to sustainable waste management. Among the planned initiatives are the ban on single-use plastics, responsible sourcing strategies, and the implementation of tailored plans for host cities.

    The plenary conference on November 10, 2024, organized by COVAD, allowed over 100 participants to discuss concrete solutions for a successful transition. Through enriching panels, recommendations converged towards accelerating decarbonization and strengthening industrial sovereignty.

    Underutilized industrial potential

    According to Mounir El Bari, president of COVAD, the valorization of industrial waste represents a strategic response to the challenges of dependence on imports. “Morocco generates 26 million tons of waste per year, nearly 8 million of which are industrial. By valorizing them, we could reduce our dependence on foreign raw materials while contributing to a low-carbon economy.” He specifically mentions the potential of recycling used rubber, currently underutilized, to replace costly imports.

    Aspiring goals for 2030

    Leila Benali, Minister of Energy Transition, highlighted the urgency of a comprehensive transformation, stating that “the current linear model is no longer sustainable.” She calls for strengthened legislative measures and increased citizen involvement.

    Towards an inclusive circular economy

    COVAD also emphasizes the need to integrate the informal sector, particularly waste pickers, into the waste valorization ecosystem. Initiatives such as the creation of cooperatives and small businesses are being considered to structure this essential activity.

    circular Economy professionals recycling take
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    Zineb Bennouna leads the CSR and communication strategy at LafargeHolcim Morocco

    16 March 20260

    Since April 2023, Zineb Bennouna has held the position of Corporate Social Responsibility and Communication…

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