Sustainability is a priority for the Moroccan tourism industry, which fundamentally relies on the richness of the Kingdom’s natural and cultural resources, affirmed the Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor.
“Today, the growing trend towards ecotourism reflects an increased awareness of environmental issues and the responsibility to protect our resources. Tourists, just like local residents, now aspire to environmentally friendly tourism that respects local communities,” Ms. Ammor stated in an interview with MAP.
This common quest for experiences that combine discovery, support for local communities, and reduction of carbon footprints has become an essential trend, she noted.
She continued: “In harmony with Morocco’s national sustainable development strategy, our roadmap places sustainability at the heart of its concerns. We have thus established a transversal sector entirely dedicated to sustainable development, to encourage eco-responsible practices at all levels of the tourism value chain.”
Furthermore, Ms. Ammor also reported the establishment, as part of the national program “GO SIYAHA,” of a support mechanism for green growth, which offers tourism businesses the opportunity to opt for an energy transition.
“We support up to 40% of the investments of classified tourist accommodation establishments and restaurants for the adoption of environmentally friendly technologies, such as intelligent energy and water management systems,” she specified.
In terms of tourism offerings, the minister mentioned the integration of new sectors focused on ecotourism such as “Nature, Trekking & Hiking,” “Desert & Oasis Adventure,” and “Cultural Tours,” which naturally promote eco-tourism practices.
She also emphasized the efforts made in developing rural tourism in the hinterlands to involve Moroccan villages in the tourism experience and allow local communities to economically benefit from tourism.
The new regulations will allow the development of alternative eco-tourism accommodation, whether they are eco-lodges, cabins, or homestays, Ms. Ammor indicated, estimating that this will offer tourists the opportunity to connect more deeply with Morocco’s rich natural and cultural diversity in different regions.