As part of Ramadan, LabelVie Group is launching the fourth edition of its social initiative, LabelSolidaire, aimed at supporting vulnerable populations through nationwide solidarity actions.
This campaign primarily focuses on the distribution of food baskets and the organization of solidarity Iftar meals, promoting assistance and sharing during the holy month.
Distribution of Food Baskets
In this edition, nearly 1,600 food baskets will be distributed, containing around 16,000 products sourced from the group’s brands.
The operation covers several cities and regions of the Kingdom, including Al Haouz (Tazart municipality), Casablanca – Aïn Sebaâ, Kénitra, Salé, Agadir, Tiznit (Reggada municipality), and Taza (Ghiata Al Gharbiya).
The baskets include essential products such as dates, flour, sugar, and other basic food items, aimed at meeting the essential needs of the beneficiaries.
The distribution is carried out in partnership with several local associations, some of which are dedicated to supporting people with disabilities, ensuring an inclusive approach.
Support for Associations
In addition to this initiative, the group has also made food donations of approximately 35,000 products to the association Tadamoun Al Amal.
These donations aim to support the actions undertaken by partner associations for populations in precarious situations.
Solidarity Iftars in Several Cities
The LabelSolidaire program also includes the organization of solidarity Iftars throughout the month of Ramadan.
In Casablanca, the Ftour Al Amal, organized in partnership with the association Tadamoun Al Amal, serves solidarity meals to more than a thousand beneficiaries, with mobilization reaching up to 1,800 people.
In Tamesna, a solidarity Iftar is organized with the association Les Enfants de l’Ovale, bringing together nearly 400 children and their mentors in a welcoming atmosphere.
The group’s employees actively participate in these actions, particularly in the preparation, hosting, and serving of meals.
Through this initiative, LabelVie Group reaffirms its societal commitment and continues its solidarity actions in favor of the most vulnerable populations during Ramadan.