The Coca-Cola system in Morocco continues its commitment to solidarity during the month of Ramadan. For the 22nd consecutive year, the initiative “Dar L’ftour” is being implemented across the Kingdom, aimed at supporting vulnerable populations.
Led by The Coca-Cola Export Corporation, Equatorial Coca-Cola Bottling Company Morocco, and the Souss Soft Drinks Company, this operation is set to benefit more than 300,000 individuals this year. It focuses on distributing meals, providing food products, and supplying beverages.
The actions also extend to areas affected by challenging climatic conditions, particularly regions hit by floods, to meet the needs of the affected populations.
Officials from the involved entities emphasize the importance of this initiative, which aims to foster close ties with local communities and contribute to social actions during the holy month.
The program’s implementation relies on the mobilization of partner associations, including the Red Crescent, which are responsible for delivering assistance on the ground and ensuring distribution to beneficiaries.
Through this operation, the Coca-Cola system in Morocco reaffirms its ongoing commitment to solidarity initiatives as part of its activities at the national level.