The transition to a low-carbon economy is gradually becoming essential in the Moroccan entrepreneurial landscape. According to a recent survey by the European Investment Bank (EIB), nearly 70% of Moroccan small and medium-sized enterprises (SMEs) have already begun decarbonization efforts, to varying degrees. This development occurs within a context of increased pressure from international markets and the forthcoming implementation of the European Union’s Carbon Border Adjustment Mechanism (CBAM) in 2026.
Conducted as part of the Trade and Competitiveness Programme (TCP), co-financed by the EU, this study – the third phase of the EIB/EU survey on the challenges facing SMEs in Morocco – relies on responses from 150 business leaders. The aim was to identify the main obstacles to competitiveness in a global environment characterized by the demand for low-carbon production and the rise of digital technologies.
The results show that 48% of SMEs have already implemented concrete decarbonization initiatives, while 22% have a clear and actionable strategy. Moreover, 29% of the surveyed companies are considering adopting measures to reduce their carbon footprint soon. Conversely, only 1% of leaders report no specific actions planned in this area.
A Response to European Market Demands
This dynamic arises as Morocco continues its transition towards a greener economy and the EU prepares to introduce the CBAM in 2026. This mechanism will specifically affect strategic sectors such as steel, aluminum, cement, fertilizers, electricity, and hydrogen. For SMEs integrated into these value chains, failure to monitor and reduce carbon emissions could lead to a loss of competitiveness in the European market.
To support this transformation, the TCP organizes awareness sessions and technical support in partnership with local financial institutions. The goal is to help companies integrate decarbonization into their business models and turn environmental constraints into competitive advantages. In this context, the EIB, in collaboration with the General Confederation of Enterprises of Morocco (CGEM), has published a practical guide to assist SMEs in their ecological transition.
Digitalization: A Complementary Lever
The survey also highlights the growing importance of digitalization. Almost 80% of Moroccan SMEs report having made efforts in this area. Among them, 22% have an advanced level of digitalization, allowing them to optimize their operations, marketing, and international development. For 57%, digital use is intermediate, while only one in ten SMEs believes that their digital lag still poses a major hindrance.
The leaders interviewed emphasize the need for greater investment in research and development, as well as the expansion of credit systems to support innovation and create new investment networks.
Towards More Structured Support
While a large majority of business leaders believe that existing support structures are generally satisfactory, over half feel they should be strengthened. Expectations towards international organizations are particularly high, especially regarding support for innovation and the ecological and digital transitions (72%), export assistance (67%), and training (61%).
The study thus reveals a shift in priorities among Moroccan SMEs. Beyond financing, leaders are now focusing on skill development, innovation, and integration into international value chains as essential levers for sustainable competitiveness.
In a context marked by the demand for environmental and technological performance, Moroccan SMEs appear to be engaged in a structural transformation. Balancing decarbonization and digitalization, they aim to turn ecological transition into not merely a constraint, but a driver of growth and alignment with international standards.