As part of the pan-African initiative “Broader Africa-Wide Philanthropic Initiative,” Chery Morocco has organized a support operation aimed at children from modest backgrounds, to provide them with better conditions for academic success.
On this occasion, 100 backpacks filled with school supplies were distributed, enabling the beneficiaries to start the new school year under improved circumstances.
The event was attended by the Chery Morocco team, as well as Bouchra Baibanou, the internationally renowned Moroccan mountaineer, UNICEF ambassador, and godmother of Chery International. Through her exemplary journey and humanitarian commitment, she embodies the values of perseverance, hope, and solidarity that the brand seeks to convey to younger generations.
This initiative will also be presented at the South Africa Education Forum, reflecting Chery’s desire to position its actions within a pan-African dynamic in favor of education and equal opportunities.
“Investing in the education of children is investing in the future of an entire nation. This initiative reflects our commitment to act concretely for the well-being and empowerment of youth,” stated a representative of Chery Morocco.
With this operation, Chery Morocco reaffirms its civic commitment and active role in promoting education as a lever for sustainable development.