Author: greentimes.ma

As reservoirs display remarkable health this spring of 2026, international cooperation accelerates its support for the national water strategy. A new loan of 100 million euros from the German KfW solidifies the Kingdom’s structural shift, focusing on massive desalination and inter-basin connections. Morocco and Germany are strengthening their strategic partnership in water. According to our information, the German Development Bank (KfW) is preparing to release funding of 100 million euros. This financial aid, to be deployed between late 2026 and 2028, is not just aimed at building pipes but also at supporting a profound transformation of sector governance, particularly emphasizing…

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CSR

To address the seasonal drop in blood stocks during the holy month, the AMAL Association has shaken up conventional awareness strategies. Blending urban marketing with spirituality, the evaluation of the 2026 campaign reveals an unprecedented strategy to engage people in saving lives, particularly for leukemia patients. Every year in Morocco, a paradox emerges: while Ramadan is a time of piety and sharing, blood donation centers see their supplies dwindle rapidly. The fatigue that comes with fasting and the disruption of daily routines traditionally deter donors from clinics. However, for patients suffering from leukemia, the need for blood does not pause.…

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Long overshadowed by beach resorts and imperial cities, Morocco’s hinterland is making a comeback. Driven by a global quest for authenticity and rigorous institutional structuring, green tourism has now emerged as a strategic development lever, capable of transforming local products into genuine economic ambassadors. From the powder pink of Kelaat M’Gouna to the deep purples of saffron in Taliouine, rural Morocco is no longer just a postcard backdrop. In the spring of 2026, figures confirm a fundamental trend: visitors are no longer seeking just a pleasant climate, but also a purpose. This natural and cultural capital, long underutilized, now fuels…

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The 18th edition of the International Agriculture Salon in Morocco (SIAM) will be held from April 20 to 28 in Meknes, featuring an extended nine-day format, centered around the theme of “Sustainability of Animal Production and Food Sovereignty.” Held under the High Patronage of His Majesty King Mohammed VI, the 18th SIAM edition will honor Portugal and extend its duration to nine days, reflecting its significant success among both professionals and the general public, as stated by the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests in a press release. The Salon will open its doors from…

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A new solution aimed at reducing plastic use in the hospitality and restaurant sectors has arrived in Morocco. The French brand Castalie, specializing in premium microfiltered water, is establishing itself in the Kingdom through a partnership with the Moroccan company Pure Water Solutions (PWS). Already adopted by several establishments in Europe, this offering is beginning to attract stakeholders in Morocco seeking solutions that combine quality service with less environmental impact. ### A Model Based on Plastic Reduction Founded in 2011, Castalie offers an alternative to single-use plastic bottles. The concept relies on fountains connected to the water supply, capable of…

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Morocco is continuing its energy transformation. The Energy Transport Networks Development and Rural Electrification Program (PDRTE-ER) is showing significant progress, with nearly 1,000 villages electrified and the share of renewable energy increased to 45.5%. Led by the National Office of Electricity and Potable Water (ONEE), with support from the African Development Bank (AfDB), this program combines network expansion, territorial inclusion, and energy transition. ### Near-Universal Rural Electrification The program has connected 937 villages, surpassing the initial target of 720 localities. Almost 20,000 households have also been connected, raising the rural electrification rate to 99.91%, a level close to total coverage.…

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Morocco is hosting a major scientific meeting on sustainable agricultural soil management. From March 23 to 27, 2026, the city of Meknès will be the venue for the annual meeting of the European project Soil O-Live, dedicated to improving practices in olive groves. After several editions held in Europe, this fourth meeting takes place for the first time in Morocco, confirming the Kingdom’s growing role in agricultural initiatives across the Mediterranean. ### An International Project Focused on Sustainability Coordinated by the University of Jaén in Spain, the Soil O-Live project brings together a consortium of partners from various Mediterranean countries,…

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This year’s theme, “Forests and Economies,” highlights the crucial contribution of forest resources to economic prosperity, while providing an opportunity to value the wealth and diversity of forest ecosystems and raise awareness of their ecological, economic, and social functions. In Morocco, the forestry sector is emerging as a strategic lever. Covering nearly 12% of the national territory, forests provide both timber and non-timber products and deliver essential ecosystem services, including soil protection, water resource regulation, carbon sequestration, and biodiversity preservation. According to figures from the National Agency for Water and Forests (ANEF), the sector contributes nearly 1.5% of the national…

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Morocco has taken a significant step in its energy strategy. A decree published in the official bulletin has established the rules for electricity self-production, aiming to stimulate investment and encourage the use of renewable energies. This regulation introduces a detailed legal framework for the creation and operation of electricity production units intended for self-consumption. The dual objective is to facilitate local energy production and strengthen the transition to a more sustainable energy model. ### A Framework for Structuring Self-Production The decree clarifies the conditions for obtaining the necessary permits and licenses for setting up installations. It also outlines the procedure…

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The city of Beni Mellal is preparing to establish a large ecological park. Supported by several local and regional institutions, this significant project aims to enhance urban green spaces and improve the quality of life for residents. With a total area of over 27 hectares, the future park intends to be a multifunctional space, combining leisure, sports activities, and environmental awareness initiatives. The project is based on a partnership agreement involving multiple public stakeholders. The total budget amounts to 36 million dirhams, distributed among the Beni Mellal-Khenifra Regional Council and the Regional Chamber of Commerce, Industry, and Services (12 million…

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