In the midst of a national quest for food autonomy, Bayer Morocco is reaffirming its commitment. Present in the agricultural landscape of the country for over six decades, the company is now focusing on a crucial triptych: scientific innovation, sustainable practices, and the digitalization of farms.
The objective is clear: to help agricultural sectors become more resilient as challenges multiply, whether related to water stress, the evolution of diseases, or growing quality requirements. The experience accumulated on the ground has allowed Bayer Morocco to develop tailored solutions for local crops, while supporting farmers through ongoing training and the gradual introduction of digital tools.
The strategy relies on concrete actions in the country’s key sectors, including cereals, citrus fruits, and market gardening. The company aligns with its global commitments to reduce its environmental footprint, aiming to decrease the impact of its portfolio by 30% by 2030. This includes expanding digital tools such as Nematool, designed to improve irrigation and soil management, and ResiYou, which anticipates pesticide residues in real time up to harvest.
These innovations are not just technological; they provide tangible results for farmers. Improved yields, more controlled water consumption, and more reliable decision-making tools… every year, over 1,500 producers also benefit from training on best agricultural practices and input safety, thus contributing to the sustainability of national sectors.
Bayer Morocco is also preparing a significant event for 2026: a farm visit in the Gharb region, in partnership with farmer-distributor Fouad Rajji. This day will bring together farmers, experts, and institutions for field demonstrations to illustrate the technical advances and sustainable practices already tested in the area.
The company’s management summarizes this direction with a desire for co-construction with the agricultural world. As Amina L’Kima, Managing Director of Bayer Morocco, points out, the priority is to provide producers with sustainable solutions that transform their working methods while protecting natural resources, in line with the overarching principle: “Health for all, hunger for no one.”
With this strategy, Bayer Morocco aims to confirm its role as a key partner in the country’s agricultural transition and to actively participate in the priority initiative of food sovereignty.