Morocco is solidifying its position as a leader in electric mobility in Africa, fueled by an ambitious industrial strategy, a boost in local production, and the arrival of more accessible models in the market. According to an analysis by BMI-Fitch Solutions, cited by L’Economiste, the Kingdom presents particularly encouraging prospects for 2025 and 2026, with rapid growth in sales of electric and hybrid vehicles.
Forecasts indicate that sales of private electric vehicles could rise by more than 80% in 2025, reaching over 5,300 units and increasing the market share to 2.6%, compared to 1.9% the previous year. In 2026, growth is expected to continue strongly, nearing 36% with over 7,200 vehicles sold. Plug-in hybrids are anticipated to see notable progress, potentially outpacing 100% electric models, continuing a momentum already well-established by 2024, despite a still limited charging network outside major cities.
One of the main drivers of this evolution is the rise of national production. Neo Motors unveiled the Dial-E in October 2025, the first fully electric model designed and assembled in Morocco, with production set to begin in January 2026. Renault is also strengthening its industrial presence, particularly with a locally produced electric and hybrid range, creating over 7,500 jobs. The manufacturer has been producing the Dacia Jogger PHEV since 2024 and held a significant share of the electric market in 2023. Meanwhile, Tesla announced an initial investment in Kenitra for the establishment of an assembly unit capable of producing up to 400,000 vehicles per year.
Alongside the automotive industry, Morocco is developing a dedicated battery sector, supported by its phosphate resources. Several key projects have been launched in this area: COBCO started producing battery components in Jorf Lasfar, Gotion High Tech invested in two additional gigafactories, while BTR New Material Group and Tinci Materials continue their setups in cathodes and electrolytes. These investments reinforce the vision of a complete ecosystem, from raw materials to finished vehicles.
However, L’Economiste reminds us that charging infrastructure remains one of the main challenges. The country had nearly 1,000 charging points by the end of 2024, a level still insufficient to fully support the growth of the fleet. The segment of electric utility vehicles also remains limited, although some cities are making progress in electrifying buses. Despite these constraints, projections suggest a significant increase, with the number of private electric vehicles expected to exceed 236,000 units by 2034.
The government is supporting this momentum with a series of incentives: tax exemptions, reduced customs duties, dedicated purchase grants, and benefits on insurance. The arrival of new players such as BYD and Zeekr enhances the market’s attractiveness, while other segments are emerging, particularly in tourism, taxis, corporate fleets, and green hydrogen, an area where Morocco has the largest pipeline of projects in Africa.
This combination of investments, international partnerships, and public policies positions Morocco on a trajectory that could make it a true continental hub for sustainable mobility by 2030.