The French investment fund Amethis, through its pan-African vehicle Amethis Fund III, has announced the acquisition of a minority stake in BH Holding, a major Moroccan player in the packaging and export of fruits and vegetables. This operation aims to support the group’s growth and accelerate its shift towards sustainable agriculture.
BH Holding, an integrated family business, covers the entire value chain: from agricultural production to export, including packaging. Its products—citrus fruits, cherry tomatoes, and berries—are exported to Europe and North America, both under its own premium brands and private labels. With nearly 3,000 employees, the group is also committed to social programs benefiting the rural areas where it operates.
Thanks to this investment, BH Holding plans to expand its irrigated agricultural areas with desalinated water, reaffirming its commitments to environmental and social responsibility. This strategic direction aligns with national ambitions for sustainability and modernization of the agricultural sector.
For shareholders, Amethis’s involvement marks “a new chapter” in the group’s history, in partnership with an investor whose base includes leading institutions such as the IFC (World Bank Group), the EIB (European Investment Bank), and BII (British International Investment).
This strategic alliance is expected to accelerate BH Holding’s growth while strengthening Morocco’s positioning as a competitive and sustainable agricultural player on the international stage.