Starting October 1, fashion brands will be able to display a score assessing their environmental cost on their products. This measure, formalized in the Official Journal, remains optional. Brands will have the option to indicate this eco-score on a label, via a QR code, or online, helping consumers make more sustainable purchasing choices.
Originating from the Climate and Resilience Law of 2021, this new labeling takes into account several criteria: water consumption, CO₂ emissions, material toxicity, recycling or repair potential, microplastic emissions during washing, as well as a “fast fashion” coefficient related to production volumes. The higher the score, the greater the impact on the environment.
The project was initially set to become mandatory in 2024 but was postponed due to criticism from the textile industry, which highlighted its complexity and potential incompatibility with future European regulations. Although validated by Brussels in 2025, the French government chose to maintain the voluntary nature of the measure to avoid fragmenting the domestic market and to preserve European cohesion.
This initial step, however, paves the way for greater environmental transparency in the fashion sector, one of the most polluting industries worldwide.